What is Keratin?

Keratin is found naturally in hair, skin and in our nails. More specifically, the hair structure consists of approx. 90% keratin🙀 Keratin is a protein that can affect hair quality, growth, softness and shine.

Basically anything can cause wear and tear on the hair. Due to the weather, sunlight, chemical treatments and heat tools, the hair's protein bonds are affected and compromised by it.

Look at it this way - your hair structure, which we now know consists of approx. 90% keratin, can due to hair wear form "holes" in the protein structure, which is keratin loss. With the help of hair care products containing keratin, you can "fill" that hole again to smooth out the existing keratin loss.

What keratin is well known for is that the ingredient makes the hair cells smooth and manageable and reduces frizz. Keratin can also reduce split ends by temporarily binding the hair together.

Keratin treatment

A keratin treatment, also called Brazilian Blowout or Brazilian keratin treatment , is a chemical process carried out in a salon to straighten and flatten the hair that lasts up to 3-6 months. Many people with curly, curly or wavy hair go through this type of treatment to straighten their hair or to define the curls and reduce frizz. In addition, the treatment gives incredible shine. Such a treatment takes a very long time, up to several hours, and carrying out such a treatment should be done with knowledge or high accuracy because it is basically a chemical treatment that includes very high heat and, if careless, can cause more wear and tear than before.

Keratin treatment is a more expensive treatment that is carried out in a salon - note, we never recommend doing this from home as it requires prior knowledge of the treatment process!

Why does the keratin treatment smell so strong?

This is very common when it comes to keratin treatments, which you can count on with such a treatment.

Why are keratin treatments popular?

• Smoothes curly hair into straight hair
• Stronger and thicker hair
• Keratin treatments soften the hair's scales and give silky and shiny hair.
• A treatment can also lead to hair drying faster.
• Keratin strengthens the hair and contributes to hair growth.

As long as you don't wash your hair extremely frequently, about 2-3 times a week is enough, a keratin treatment can last up to 3-6 months depending on the product and how you handle your hair.

Many keratin treatments contain formaldehyde - which is dangerous for hairdressers to inhale. Selective Professional offers Alpha Keratin Series - keratin treatment that does not emit formaldehyde and thioglycolate and with ingredients of vegetable keratin.

Keratin at home - adds keratin to the hair

Adding keratin to your hair has several benefits. You don't have to undergo an expensive and exclusive keratin treatment to care for your hair. On the market there are shampoos, conditioners, wraps and sprays that contain keratin.

Keratin products can be used on all hair types to help dry, fine and colored hair become softer, shinier and stronger. Keratin protects normal hair against harmful external influences and is particularly suitable for damaged hair that needs strength.

Keratin shampoos - adds keratin to the hair. Keratin shampoo works like regular shampoos, cleansing but also contains keratin. As previously mentioned, hair consists mostly of proteins, especially keratin and helps to fill the natural loss of keratin found in the hair.

Keratin shampoo helps damaged hair shafts by "filling in and flattening it" so that the hair feels softer and shinier. Keratin in shampoo provides moisture, hydration, shine and elasticity and reduces frizz.

Keratin does not repair permanent hair - but supports it. It can be said that it temporarily repairs broken keratin bonds to keep the hair strong and resistant.

Who can use keratin shampoo?

The risks that exist with high intake of keratin with long-term use of keratin shampoo, is that the hair may feel rubbery or "sticky." If you build on too thick a layer of keratin, you can also risk blocking the moisture from reaching deep into the hair shaft. Recommended use: 1-2 times a week max

It is not dangerous to use too much keratin, however, when the keratin has been filled through the loss in the hair, the treatment does not do much more than that.

Note! This article is written by the writer and is to be used for general guidance only and not professional advice.