For us, Selective Nordic is more than a webshop that sells hair care products. For us, this is the beginning of a journey to help our customers find the right product and see the value in them as much as we do.

It started with big visions and goals. I wanted my company to compete with the leading brands on the market and of course, do even better. But after starting our journey towards the dreams, I realized that you can't be perfect from day one, and put far too high demands on ourselves.

After the decision to bet on bringing in only a few products that we have tested ourselves, sent to random hairdressing salons to evaluate their response that we know to be of high quality, we decided to reduce the range to products that really work and in which we believe.

Products that are suitable for the working day, at home, on a date or a night out with friends.

In fact, we're so sure you'll be happy with your product that we've implemented a satisfaction promise that's really generous should you regret your purchase.

We really hope you enjoy and see the value in these premium hair care products as much as we do and our existing customers do!

Warm greetings,

Founder of SelectiveNordic.com